Tips & Tricks
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• Give people a reason to visit you by using incentives. Offer them a coupon or a discount on future purchases or services. Encourage them to sign up for your enewsletter and then reward them with a coupon for a free dessert or a free tire rotation with their next oil change.
• Ask your best customers to leave you a positive Facebook review! If your customers love your product or service, they will be happy to leave you a review.
• During this time of COVID-19, we encourage people to embrace partnerships whenever possible. Partner with your next door neighbor, join your local chambers of commerce or even turn to your top customers to see if they will give you an extra boost through a partnership. Team work makes the dream work and during this time, it's important to help each other out when you can.
• What are your goals for Facebook? Gain more followers? Drive engagement? Make sure you set goals for what you want your page to accomplish and then create content that will help you achieve those goals.
• While word of mouth and referrals are a great way to get business, don't be afraid to put your business out there through advertising. Just make sure you know what you are signing up for - there are plenty of businesses that sign up for a package without fully understanding what is included.
• Determine what your social media needs are before you agree to any marketing package. With H1 Marketing, we prefer to meet with the client first to determine where they need help and how we can best serve their needs. A lot of companies will make a lot of promises on what they can do for your social media pages and then fail to deliver.
• Should I write a blog? That's a question we get asked a lot. The answer is yes and no. Yes if you have the time to dedicate toward keeping it updated and have content to keep it going. No if you are going to do one or two posts and then forget about it.
• When it comes to content, many businesses aren't sure what to post and then wind up posting content that may not be relevant to their business which ends up hurting them in the long run.
• What's the difference between paid and organic posts on social media? It's simple - organic is a post like this one, where it has a photo and information. A paid post would be if I put some advertising dollars behind this and promoted it other local business owners. Should you be doing paid posts? The short answer is yes - organic traffic is good, but paid posts will increase your reach and ultimately lead to more potential customers.
• When paying for Facebook ads, keep in mind that nearly half of all Facebook users are on their mobile device. What does that mean? It means keep your message to three lines or less and use an image that draws attention so you can break through the noise of all the other content they are seeing as they scroll through.